wizard nail box
Wizard Nail Box is a premium press-on nail brand for modern, busy women. Focused on empowering individuals, the brand offers custom nail boxes tailored to each person’s unique style. With a commitment to convenience, Wizard Nail Box delivers a seamless online shopping experience for high-quality, personalized nail design service.
course
End of 2nd Semester Project
completed
October 2024
Result
Very Good Ranking (>85/100)
Scope of Work
Branding
Planning
SEO
Landing Page
The Requirement
Developing a Strategy & Implementing a Digital Marketing Plan with the goal of raising brand awareness in the last 3 months of 2024.
The Solution
We approached the project with a focus on the brand’s mission to inspire clients’ confidence while highlighting the creativity in its products.
With the insight that “Nails are not just for beauty but also serve as a personal statement“, we launched the campaign “Statement of Personality – Conquer Every Journey”. We divided the campaign into three phases, with each phase launching a nail collection inspired by familiar elements of daily life.
Alongside the campaign, a landing page was designed to highlight the pleasant experience of the brand’s custom nail service. High definition photos and strong copy describing the four-step process: consultation, demo delivery, nail creation, and shipping. This enhance clients trust and satisfaction with their custom nail set.
Link to full presentation
